Video-Enabled Online Press Rooms

As demonstrated by leading brands, video can be a powerful vehicle for press briefings, product introductions, customer testimonials, annual reports, crisis communications, reputation management or simply to seed new ideas in the marketplace.  The possibilities are endless for how video is used and how it is disseminated. FeedRoom customers use online video in their virtual press rooms for:

Broadcast-quality, B-roll Downloads

Semiconductor giant, Intel Corporation, is a pioneer in integrating video into their outbound communications. Video posted to the Intel site in a matter of minutes using the FeedRoom solution can be viewed and downloaded instantly by journalists worldwide. Visit Intel’s Media Center

Live, Online Press Conferences

General Motors hosts a series of live executive press conferences using Web video, viewable from their Web site and archived for playback.  Delivered live from the company’s headquarters in Detroit, real-time streaming video enables the media and GM stakeholders across the globe to receive first-hand updates from company executives.  In crisis or public affairs situations such as these, video can play a powerful role in articulating a message to millions.  Watch GMTV

News Announcements

Designed to broadcast military news and information to members of the armed services 24x7, The Pentagon Channel includes Web simulcasts featuring live and on-demand video.

View Pentagon Channel | Read Pentagon case study

Executive Briefings/Annual Reports

Yum! Brands, best known for its KFC, Taco Bell and Long John Silver Brands, wanted their shareholders to understand that company executives are both accountable and accessible. Their 2008 annual report showcases their CEO, footage of their employees, their products and their chains. The result is dynamic, personal and easy to follow.  Available from their Web site, it creates the story behind the brand and leaves the viewer with a strong, positive impression. Yum! Brands Annual Report

Product Launches

When Hewlett-Packard launced the new HP TouchSmart PC, they turned to video to give audiences a closer look at the product—online. The company went one step further by offering viewers the opportunity to bookmark the video, comment on it, and rate it.  HP also made b-roll footage of the innovative new product available for download in the company’s online press room to aid journalists in developing their stories.  See HP TouchSmart PC Launch Campaign

Social Media/Mobile Delivery

Capitalizing on the mobile marketing explosion, The Humane Society of the United States (HSUS) recently launched a mobile application, enabling them to extend their Web video library to millions of iPhone and iPod Touch users.  A FeedRoom customer since 2007, The HSUS delivers information and alerts to members via Web sites, blogs and social networking sites with video and podcast RSS feeds, and other video sharing capabilities. The Humane Society Press Room

Learn more about FeedRoom Solutions for Public Relations and Corporate Communications