“NEW META AP SHACO IS OP INSANE CRAZY BURST ONESHOT MADE WHOLE TEAM AFK”
That is one example of many video titles Rabia “Nightblue3” Yazbek puts out on his YouTube channel. That alone has him 2.4 million subscribers, launching out plentiful videos that half of the League of Legends community say are “clickbait cancer” while his fans eagerly await for his new content.
His videos are mainly derived from Twitch, in which he has 2,194,353 followers and overall channel views of over 189,825,480. He currently resides as the #10 in the Top 100 Twitch users based on Followers alone. He has been around in the live stream scene for 8 years and counting—in which throughout those 8 years were filled with League of Legends content, until just recently after his announcement of retiring from the game to focus on the ever-popular battle royale game, Fortnite.
So what brought Rabia all the fame and fortune that he has now? 8 years back, he was one of the earliest to play the first season of League of Legends. Due to the rising popularity of the game, especially in 2011, he began capitalizing it by sharing in-depth information about the game, from the champions themselves to utilizing the roles to their full potential. He would then go on to share his gameplays since the breakout of Twitch in the same year.
Because of the up-and-coming fame of both Twitch and League of Legends, he sought to create much more content than ever before; he was a one-stop shop for new players, a go-to for experimental summoners and watching his videos simply for entertainment. Before Sp4zie, another YouTuber and Twitch streamer known for League content, Nightblue3 was a professor to many players.
The former TSM substitute player was mostly a Jungler main; in fact, if you ask some players why they main Jungle since the earlier seasons of League, they will tell you that it is because of Nightblue3–he would always contribute effective strategies for those who love to slay monsters and gank lanes. He was never particularly known to have a main Champion—he was more of a Jack of all Trades-type of player in order to capture the hearts of the general audience of the League community.
As his popularity grew, so did his numbers of subscriptions for both YouTube and Twitch, to the point where he already got major (and even minor) sponsors. It was not until Season 4 that his content would slowly change—a change that would start to sort his fans; off-meta items on off-meta champions in which he will always describe as OP.
He began creating capslocked titles such as “1000% CRIT MASTER YI THIS ITEM IS SO OP” with a now-recognized style of a thumbnail from him: royal blue background, with over-the-top digits, the face of the champion used and the item that was the focus.
This was the moment where his old fans began to slowly drift away and bring in new and younger ones in at the same time. What used to be a channel for information has become a media for misinformation of the actual video. To many, they never minded it since his videos are quite frankly edited really wonderful with some tongue-in-cheek humor and the never-ending supply of “tuturu” sound of someone subscribing, an anime reaction gif on the bottom right to replace the map in order to be in sync to NB3’s commentaries, various memes and an infinite number of “QUACK” everytime he misses a skill shot.
And that was only for his YouTube channel. But what about Twitch? In the latter, most of his followers there would just be roasting him in his games, calling him boosted, spamming kappa, telling him to uninstall because of his gameplay in which they are not impressed in and just being downright vulgar especially when he goes off-meta.
It wasn’t always like this: back in his earlier days, people were always impressed by his Jungling skills. Nowadays, it would just be a flop or a great success, the former being more of the outcome, causing him to lose a few viewers, but gain a lot of newer audiences.
This was his consistent composition throughout the years in which he is always known for. Quite honestly, the feedback from the community is cut in half: on one side, they say he makes great funny videos and live streams whilst the other would say he is “cancer” and full of forced comedy.
Personally, I have fun watching his live streams and videos for the gimmick. But for the seriousness, I would look elsewhere. Other than that, I do find his YouTube videos pretty funny—some can be corny and cringe but it’s mostly entertaining. I watch him for leisure purposes, not for informational.
On March 20, 2018, he announced his retirement from the game to contribute videos on Fortnite this time around. There were so many mixed reactions toward this, but in the end, he’s just having fun with the game he’s playing. However, it was not soon before long that he would come back to play League on April 7, 2018.
Whether he has totally moved on to play Fortnite and seldom touch a game of League, one thing is for certain: he has made a rather large impact in the community. He can be considered as one of the forefronts of LoL personality on Twitch and YouTube. The people may have various reactions towards him, but as long as he is happy in what he does, then let him be.